Lucky Mag Goes Digital, but…


Lucky Mag October Issue Stickers

[Why the print issue's still better:] “I miss the sitckers!”

I love Lucky Magazine. I don’t read any other magazine religiously. What I love about Lucky is that it’s all about shopping, there are no outmoded social conventions about dating, relationships or anything else. I’ll never find tips for a horrible sex life masquerading as ‘how to impress him,’ instead while flipping through the pages of Lucky I’ll find clothes, accessories, and beauty products (and lots of them), style tips, top blogger spots, and stickers to tag all the content that I love/like/have-to-have.

So when Lucky Magazine launched their digital edition with their September Issue, I couldn’t wait to download it. That being said, I reserved my judgment for the second issue to give them a little chance to iron out the kinks. Never mind the fact that I haven’t thrown an issue of Lucky away in the last four years and I probably still won’t, I am really excited about the digital issue. There are some things that don’t translate from print to digital, but there are a few things that are better:

1. I miss the stickers!
Yes, I realize you can’t have actual stickers, but virtual stickers would make Lucky‘s digital edition infinitely cooler. Tagging favorite content in a way that allows me to fast forward to it would be awesome, right?

2. I want ads that don’t ask me to scratch and sniff knowing I can’t
It was a little odd, and I admittedly kind of wished that iPads had that function, but seeing an ad for Olay Reginerist that asks me to scratch and sniff is a tease with no follow through.

3. I like adaptable content
I spent a lot of time going through the magazine turning the iPad from landscape to portrait to see what the content would look like when it flips from side to side. BONUS, the ‘tap for tips’ and ‘tap for info’ plus signs transforms image layouts into real editorial content with one tap.

4. I love the digital deals
Lucky‘s probably the best mag for deals, and bonus deals in the digital issue are an added and convenient bonus.

5. You can shop virtually everything in the digital issue…
For every page I flip through there’s something I can buy. It’s good news for my love of shopping, bad news for my bank account.

Lucky Magazine October Issue Digital vs Print

Lucky Magazine October Issue - Digital Scratch and Sniff

Lucky Magazine October Issue Digital vs Print

*Another thing, because it’s the digital issue and a lot of the editors are on Twitter, the mag should at least list the handles beside the name on the Masthead…

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